Box+Dice: 16 Years of toil, sweat and continual innovation

Box+Dice Founder & CEO Travis Williams sits at desk looking at stacks of business cards as he has an idea.

Our Story

It all started with a single business card that Travis needed to conveniently store and access.

Box+Dice was born when its founder and owner, Travis Williams, first started working as a real estate agent.

Travis had collected a bunch of business cards and didn’t know what to do with them. So, he created a computer database.

Ten years later, Travis took everything he’d learned throughout his decade in the real estate business and created Box+Dice – the first cloud-based CRM for real estate agents in Australia.

It’s been fifteen years since then. Fifteen years of hard work and relentless toil, of sleepless nights and nail-biting stress, of triumphant highs and the darkest lows – all in an effort to create the best real estate transaction platform out there.

As the dust settles around us, Box+Dice is ready for the next stage in our evolution as a company that’s always looking for new ways to solve problems and build the best possible tools for the real estate market.

Company timeline

Box+Dice launches Box+Dice Align, an all-in-one real estate property transaction platform with a brand-new design and easy-to-use user interface.

2020

2017

Box+Dice rolls out a new version of its Accounting module based on global accounting principles customised for the real estate industry.

Box+Dice launches Social and adds a vertical menu, chat and contact timelines.

2015

2013

Box+Dice rolls out a new look and feel, launches Connect and adds Email blasts.

Box+Dice launches its Agent app to help agents manage buyers when on the road.

2008

Box+Dice Founder & CEO Travis Williams shows a real estate agent the first Agent App.

2007

Box+Dice rolls out its Accounting module to administer trust money and advertising accounts.

Box+Dice is born when Travis hires two programmers to build a new, cloud-based platform from the ground up and Box+Dice signs its first three clients.

2005

2003

Travis leaves Williams Real Estate to focus on improving his client management system and launching a real estate tech company.

Box+Dice Founder & CEO Travis Williams waves good-bye to real estate colleagues as they hold sign wishing him Bon Voyage.

Travis creates an interoffice network for his client management system to cover all three Williams Real Estate offices.

2000

Box+Dice Founder & CEO Travis Williams hammers a radio antenna to the roof of Williams Real estate.

1999

Travis builds his first client management system.

Box+Dice CEO Travis Williams begins his real estate career at Williams Real Estate.

1995

Our Vision

Humility, integrity and responsibility toward our clients are the cornerstone of our business.

Our aim has been to create a powerful, easy-to-use property transaction platform that gives agencies the top-down view, transparent data and actionable metrics they need to get the best from their agents so their agents can focus on what they do best – finding and closing deals.

Using our platform, agents can become earners, earners can launch agencies, agencies can grow into networks, and networks can increase their profits and expand into new markets.

With Box+Dice, our aim is for you to do everything you need to do in the way you need to do it in every area of your real estate business.

For us, that means a constant and obsessive focus on powerful engineering, beautiful design, and the kind of user experience that will make you forget you’re using technology at all.

It also means having a deep respect for data, listening to our clients’ needs and approaching our mission with humility, integrity and responsibility.

Our Team